Ditch the feeling of being on a unicycle while balancing 5 plates. Run your senior living community in a way that elevates everyone.
You are in the Wing-It Window!
We can help!
G.R.O.W. Your Confidence.
L.E.A.D. with Clarity.
Watch Your Occupancy R.I.S.E.
Success isn't accidental.
It is intentional.
You stepped into the Executive Director role, ready to create change. But quickly you realized that senior living leadership is a different beast. You’re not just managing a team, you’re juggling residents, families, associates, corporate expectations, and department heads, you feel like you are wing it.
So how can you inspire trust, guide big decisions, and create culture when you’re going in blind with no framework, no boundaries, 100 people who need you, and a fire every hour, on the hour? We’ll answer that. You can’t.
We know you’re someone who likes to do a job well. So much so that you’re probably trying to white knuckle your way through until you figure it out. But if you have what you need to excel in sales, operations, productivity, communication, and customer experience– you can make this job a pivotal win in your career instead of your worst nightmare.
In these 8 weeks, you will:
Become a confident leader who conveys a they know what they’re doing presence whenever you walk into the room.
Create systems that free up your time from the million fires, so you can actually form connections and have conversations that G.R.O.W.s your community
Create a culture that sells, so everyone on your team feels clarity in their role and sees the impact from their actions.
Partner with sales to collaborate seamlessly because it’s no longer sales vs. you– it’s let’s remove emotional barriers so families are supported during this massive decision
Protect your energy so burnout doesn’t become an inevitable symptom of this role. Because burning out doesn’t keep anyone warm.
I accepted this role in a state of burnout and compassion fatigue. There are many days I wonder if I made the right decision or should have taken time off to heal after toxic environments, covid, all the things.
I’m in a wonderful community making every effort to lead the leaders and make The Pearl the best place to live and the best place to work. There is not a day that goes by that I don’t think about something I have learned from one of you and I am forever grateful.
Rebekah T.
What's inside?
100% Starts Here: Purpose, Values and Identity Aligned
The Anchors of Your Leadership
Creating Leadership Alignment: Breaking Down the Silos & Building Synergy
Writing Your Financial Story
Leading on What Matters Most
There is Power in Your Presence
Navigating Transitions: Where Leadership, Sales and Service Intersect
Your Role in Cultivating a Culture that Sells
Bonus: A digital community to connect and learn from me!
It's not about doing more or doing it all. It is about prioritizing what's the most important, then structuring your day to confidently serve your residents, your team, the families, and your career. All without burning out!
Meet your mentors:
Erin and Aaron
Meet Erin:
I am a mission-driven leader who gave everything for an unforgiving, ‘round the clock job that I loved. Ever been there? If I gave the corporate office 100% occupancy, that would be enough, right? Wrong. I never felt enough. So with 20 years in the Senior Living Industry, I created a place where executive directors can grow into leaders who get incredible results and thrive personally. I’ve been in your shoes as an Executive Director. I’ve led teams to record-breaking occupancy, near-perfect survey scores, and award-winning workplace cultures. But what changed my life the most was a group program that taught me how to invest in me. So I created that, but specifically for leaders of senior living communities.
Meet Aaron:
With 30 years of expertise leading and developing innovative, resident-driven hospitality experiences– I’m passionate about helping leaders find success, create culture, and be their best. I’m also the Founder and CEO of Trestle Hospitality Concepts and podcast host of "Tips from Trestle.” I believe that when you can elevate the experience for residents, families, guests, and employees– you can also create a career where you’re raising the standard at work and how you feel outside of work.
Most leadership programs offer general leadership development
Senior living is a different beast, so we took a radically different approach. You need a space that understands the exact demands of executive leadership for senior living communities.
Whether your community is thriving or needs serious help, we have the experience of turning underperforming communities into high-performing, fully occupied communities. Our combined community level and corporate level expertise proves we understand the nuances of leadership in this industry.
I waited 20 years for a CEO to see me and invest in me. It never happened. I harbored resentment and gave my soul to the job, feeling burned out in the process. I wish I took control, solved problems, and became the hero of my own story. If something like this existed, I could have been in the room where my growth was in my hands. And that’s why I created it!
Erin Thompson
If you’re tired of waiting for someone to invest in your growth and development.
If you want to grow, release the pressure, and build a thriving community without burnout waiting for you to turn around so it can take hold.
If you want to create a safe, emotionally supportive, and happy place to work.
If you want to be known as the person who leads the best community in your market.
If you want to have support and a group of people who get it.
If you want to show up as a leader.
You have found your people! It's go time!
What is included
ONE
Access to the 8-week Live program
TWO
Weekly virtual group mentoring sessions with digital learnings and podcasts supporting the topic of the week.
THREE
Mentorship from 2 mentors who understand life and challenges inside the community, and other like hearted, like minded, growth driven leaders.
FOUR
A digital community available to you with support and feedback when you need it.
FAQs
Can I get the investments for this reimbursed by my company
We will provide you a letter that you can submit to your company for reimbursement.
Why should i pay for my own development?
Most programs tell you how to do your job better to make the company look better. We show you how to GROW your leadership to better LEAD your community and RISE in your career-while protecting you from burnout.It sounds intense, but don’t wait for someone to save you.
Can I hop in anytime?
This is an 8 week cohort that has an end and start date.
Is this 1:1 Coaching?
No this is a group mentoring program. You will be with other senior living leaders in a weeklyvirtual group co-hort. There is an option for 1:1 coaching with Erin Thompson.
Is there a cirriculum?
Yes, there is but we also have an opportunity to bring real time questions and challenges you are facing and get the advice and mentoring from the group.
Is there a digital community platform?
Yes, there is and we are excited to welcome you in. You will get the information in an email after registration.